Indian Mithai Sweetens Global Markets with 10% Surge in Exports!
The Indian mithai and namkeen market, valued at ₹1.5 lakh crore, has seen a significant uptick in global demand, especially among non-diaspora populations, as noted at the World Mithai & Namkeen Convention (WMNC) Purchasing 2026. Exports of Indian sweets, currently making up 10% of total production, are growing annually by over 10%. Products like gulab jamun and rasgulla are becoming popular in foreign markets, specifically in the UK and Southeast Asia. Manufacturers are also addressing previous export challenges related to shelf life and packaging through advanced technologies, thereby aiding product preservation and accessibility to distant markets.
This burgeoning interest in Indian sweets has substantial implications for both the consumer and the broader market. For the average citizen, this translates to greater availability of diverse traditional sweets in global markets, potentially increasing local production jobs and stimulating rural economies where these products are made. The rise in global demand may also lead to an increase in investment in manufacturing facilities, which can further bolster India’s export capabilities within the food sector. As more foreign consumers develop a taste for Indian mithai, market dynamics may favor increased competition among local producers, benefiting consumers in terms of variety and price.
The long-term outlook for the mithai and namkeen market appears promising, with both government and industry initiatives anticipated to sustain this growth trajectory. The establishment of dedicated production facilities, such as the one being set up by Dadu Mithai Vatika, underscores the commitment to expand capacity in response to demand. Moving forward, continued investment in infrastructure, technology, and training will be essential to scale production and maintain quality. Furthermore, potential policy support from the government aimed at enhancing export incentives could further solidify India’s position in the global sweets market while addressing challenges such as international trade regulations and logistics.
Source: The Hindu
(Expert Note: This report was independently prepared by the Wealthova Economy team.)