Sebi Revamps Accredited Investors Framework and Approves Unified Advertising Code for Market Intermediaries.
In a significant move aimed at enhancing market participation, the Securities and Exchange Board of India (Sebi) has expanded the accredited investor criteria, now allowing individuals with securities market assets of ₹5 crore and body corporates possessing ₹20 crore to qualify. This development is poised to increase the pool of accredited investors significantly, potentially rising from the current 1 lakh to around 4 lakh. The inclusion of entities like HUFs, family trusts, and limited liability partnerships will further broaden access, while adding foreign portfolio investors to the list of accredited participants broadens the global investment footprint.
Sebi’s approval of a common advertisement code introduces a new framework that allows market intermediaries—including brokers and asset management companies—to utilize celebrity endorsements for brand promotion, provided they refrain from endorsing specific financial products. This development aims to enhance market visibility and engagement while ensuring compliance through prior approvals and post-issuance reporting. Such a structured approach reduces the regulatory burden associated with advertisements and is expected to optimize marketing strategies across the financial sector.
Additionally, the introduction of the fourth Settlement Scheme, 2026, for pending enforcement proceedings regarding non-genuine trades in illiquid stock options seeks to provide a sense of resolution for affected entities. By simplifying the accreditation process and adopting a manager-led route for investor accreditation, Sebi is fostering a more efficient capital mobilization mechanism for alternative investment funds (AIFs) and specialized investment funds (SIFs). This is pivotal in streamlining operations and fostering investor confidence in alternative investment products.
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The expansion of the accredited investor criteria offers retail investors greater opportunities to access alternative investments, potentially enhancing portfolio diversification and returns. Investors should consider the implications of these changes for capital mobilization and market accessibility when evaluating new investment options.
Disclaimer: Market insights and analyses on Wealthova are strictly for educational and informational purposes and do not constitute financial or investment advice. Please consult a SEBI-registered financial advisor before making investment decisions.
Source: The Economic Times
(Expert Note: This intelligence brief was structured and verified by the Wealthova editorial desk.)

